LTSE Equity

LTSE Equity

LTSE Equity

LTSE Equity

LTSE Equity is an app for managing cap tables at startups. It was designed to be a simpler alternative to tools like Carta. It is a product of The Long-Term Stock Exchange, America’s newest capital market founded by Eric Ries – the author of The Lean Startup.

LTSE Equity is an app for managing cap tables at startups. It was designed to be a simpler alternative to tools like Carta. It is a product of The Long-Term Stock Exchange, America’s newest capital market founded by Eric Ries – the author of The Lean Startup.

LTSE Equity is an app for managing cap tables at startups. It was designed to be a simpler alternative to tools like Carta. It is a product of The Long-Term Stock Exchange, America’s newest capital market founded by Eric Ries – the author of The Lean Startup.

LTSE Equity is an app for managing cap tables at startups. It was designed to be a simpler alternative to tools like Carta. It is a product of The Long-Term Stock Exchange, America’s newest capital market founded by Eric Ries – the author of The Lean Startup.

Scope

Scope

Scope

Scope

Visual redesign and clean up of the initial MVP version of the app. A few new features were also designed, including the Dashboard and Partner Experience.

Visual redesign and clean up of the initial MVP version of the app. A few new features were also designed, including the Dashboard and Partner Experience.

Visual redesign and clean up of the initial MVP version of the app. A few new features were also designed, including the Dashboard and Partner Experience.

Visual redesign and clean up of the initial MVP version of the app. A few new features were also designed, including the Dashboard and Partner Experience.

Design rational

Design rational

Design rational

Design rational

LTSE Equity was a reaction to complicated and visually outdated products of its competitors, so the aim was to make the product seem clean and simple – it's designed in a minimalistic tone using mostly black and white, with emphasis put on data.

LTSE Equity was a reaction to complicated and visually outdated products of its competitors, so the aim was to make the product seem clean and simple – it's designed in a minimalistic tone using mostly black and white, with emphasis put on data.

LTSE Equity was a reaction to complicated and visually outdated products of its competitors, so the aim was to make the product seem clean and simple – it's designed in a minimalistic tone using mostly black and white, with emphasis put on data.

LTSE Equity was a reaction to complicated and visually outdated products of its competitors, so the aim was to make the product seem clean and simple – it's designed in a minimalistic tone using mostly black and white, with emphasis put on data.

Contribution

Contribution

Contribution

Contribution

Visual Design

UI Design

Iconography

Visual Design

UI Design

Iconography

Visual Design

User Interface Design

Iconography

Visual Design

UI Design

Iconography

Visual Design

UI Design

Iconography